MedPedicure Center: 92 bookings a month
A medical pedicure studio competing with podiatrists and nail salons across the DC area. We rebuilt the site for speed and search, added a page for every nearby city, wrote guides that answer what people actually google, and connected Google Ads to confirmed bookings.
The challenge
Most people have never heard of a “medical pedicure”. They search for their problem — thick toenails, yellow nails, cracked heels — and land on medical sites or salons. The studio needed to show up for those searches, explain the service in plain words and make booking easy.
The studio serves the whole DC–Maryland area, but the old site only targeted Rockville, so it was invisible in the towns where many of its clients actually live.
What we did
Website
- Rebuilt as a fast static site that loads instantly on phones
- 12 service pages, each with prices, duration and before-and-after photos
- 24/7 online booking through Acuity, plus a paid 15-minute online consultation
- Clear booking buttons on every screen
Local SEO
- City pages for Gaithersburg, Bethesda, Silver Spring, Washington DC, Baltimore, Frederick and Columbia
- Guides on yellow toenails, thick toenails, diabetic foot care, foot odor and “podiatrist or medical pedicure?”
- Redirects from old URLs so existing rankings carried over
- Structured data and an llms.txt file so AI assistants can cite the studio
Google Ads
- Search campaigns on high-intent service searches
- Conversion tracking on confirmed bookings, not clicks
- Budget shifted weekly toward the services that book
The results
Search data: Google Search Console, Jun 12 – Sep 11, 2026. Bookings and cost per booking: client booking system and Google Ads.
The takeaway
One well-written guide page — “why are my toenails yellow” — brought 185K impressions and over 1,100 clicks in a single quarter. Answering the question customers already have is the cheapest traffic there is.
More results
Skin care studioCambridge, MA
Rockville, MD
Jacksonville, FL
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