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Appliance repairJacksonville, FLWebsite + Local SEO + Google Ads

FilummTechs: from 7–9 leads a month to 31, at $16 each

A family-owned repair company covering four counties. Customers search by appliance and by neighborhood, so the site is built that way: a page for every appliance, coverage for every area, and a call button that follows you down the page on mobile.

The challenge

When a fridge or washer breaks, people search for that exact appliance in their area and call the first business that looks reliable. The company was getting just 7–9 leads a month.

It covers Duval, St. Johns, Nassau and Clay counties — a big area that one generic page couldn't rank for.

What we did

Website

  • 17 service pages — refrigerators, washers, dryers, dishwashers, ovens, ice machines and more
  • A lead form in the first screen with a $25-off offer for new customers
  • A sticky “Call now” bar on mobile
  • Clear trust points: $0 service call with repair, up to 365-day parts warranty, EPA 608 certified

Local SEO

  • 9 service-area sections from Fernandina Beach to Ponte Vedra and Nocatee
  • 80 brands listed across standard, luxury and commercial lines
  • Pages structured around how people actually search: appliance + area

Google Ads

  • Search campaigns on urgent repair searches
  • Call and form tracking through Google Tag Manager
  • Average cost per lead brought to $16

The results

7–9leads a month before
~31leads a month now
$16average cost per lead

Leads: calls and form requests. Cost per lead: Google Ads.

The takeaway

For urgent services, speed wins: a call button that's always on screen and an offer in the first second turned searches into calls.

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